We’re coming back to London!

We’re coming to London! From the 2nd – 8th October at Peter Jones (John Lewis), Sloane Square.

Kicking off Breast Cancer Awareness month in style, Boost is set to burst into one of London’s most historical stores with colour, funkiness and positivity. Boost is taking over a corner of John Lewis’ iconic Peter Jones shop floor with their popular alternative breast forms. “We might even have some special glitter boobs!” said Sam.

Sam and the Boost Team will be on hand to offer breast form advice, fittings and the opportunity to talk about experiences of breast cancer. A range of Boost Breast Forms will be on offer to try on and buy in store.

As if all that wasn’t exciting enough, the Boost Team, John Lewis Partners and Future Dreams House (a London-based breast cancer charity) will be joining forces for a fashion show with a difference. On October 7th, the women’s wear department will be transformed into a catwalk runway, with models supported by Future Dreams House strutting their stuff in outfits styled by in-store personal stylists, with breast forms supplied by Boost.

“We are really looking forward to seeing as many women as possible in London” Sam adds. “It’s a perfect opportunity for us to meet with more customers, and we can’t wait to see who comes to see us!”.

This will be the third John Lewis pop-up that the Boost team have organized, working with the Great Brand Exchange to deliver the opportunity. “We had such a great time in the John Lewis Exeter store in June, it made sense to organise a second pop-up somewhere else. We were delighted when the Great Brand Exchange Team recommended John Lewis’ flagship Peter Jones store to us and we were accepted to do our second pop-up there.”

Catch Sam and the Boost Team at Peter Jones, Sloane Square, London from 2nd- 8th October.